hrvatski

Competitiveness of Wine Sector in EU Countries

To achieve a competitive advantage in the EU and in the local wine market, wine producers must constantly look for new opportunities and evolving market needs. The growth of competition, partly fuelled by the emergence of New World countries in the global wine market, is forcing incumbent producers to seek innovation in production technology and develop new market approaches. In these attempts, producers often lack a broader understanding of the interconnectedness of factors that shape the competitive arena. The aim of this paper is to analyse the orientation of national wine sectors in 15 EU Member States (EU15) towards foreign trade or domestic consumption, based on factors such as: value of export, production capacity, consumption and average wine prices. The data used are obtained from official statistics: Eurostat statistics (COMEXT database), COMTRADE database (UN), national statistics from 2005 to 2018 ; as well as some data presented by previous research. The goal is to present the current state of the 15 EU countries’ wine sector competitiveness and discuss approaches aimed at improving their competitiveness. The results will provide useful information for wine producers and policy makers in charge of regulating the wine sector at national and EU level.

competitiveness, wine sector, EU countries, export, import

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