Internet portals - new media for the promotion of tourism and catering industries (CROSBI ID 488224)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Ružić, Drago ; Medić, Mane
engleski
Internet portals - new media for the promotion of tourism and catering industries
Informatics is undoubtedly the main leverage in the economic and societal development of the third millennium. Global communications, especially the Internet, provide for a special dimension also in the economic entities' business transactions in the catering and tourism industries. When it comes to the catering and tourism industries, the promotion and advertisement of catering and tourist services acquires a specific importance because a reverse distribution occurs (a guest arrives to a destination and certain catering facility). As a rule, communicational activities are connected to the potential guests' domicile, with all difficulties and discussable effects brought by a "many-to-many" communication in very exacerbated competitive relations on the international catering and tourism industry market. With its numerous services, the Internet may indubitably contribute to the improvement of communicational activities. Among many Internet-provided advertisement possibilities, the paper deals with the specialized Internet portals, exploring some foreign and domestic experiences and indicating further developmental directives.
catering; tourism; promotion; advertisement; Internet; portal
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Podaci o prilogu
2002.
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objavljeno
Podaci o matičnoj publikaciji
16th Biennial International Congress Hotel&Tourism 2002: Human Capital, Culture and Quality in Tourism and Hospitality Industry
Stipetić, Vladimir
Rijeka: Sveučilište u Rijeci
Podaci o skupu
Human Capital, Culture and Quality in Tourism and Hospitality Industry
predavanje
23.10.2002-26.10.2002
Opatija, Hrvatska