engleski

Quantitative and Qualitative Aspects of Non- financial Reporting in Hotel Enterprises in Croatia

Dynamic business environment requires publishing accurate and reliable information about company business performance. In this context company financial reporting becomes standard, obligatory and important company communication channel. Publishing company performance information is not for the interest of investors only, but it is because of the interest for customers as well. In present business environment, growing interest for environmental protection and sustainable development, the financial reporting framework becomes insufficient. Information related with social and environmental aspects of business grows in importance not only for employees and local community but for investors and customers as well. Tourism industry highly prioritises environmental protection issues and sustainable development as factors of highest importance for sustainable destination management. In this context non-financial reporting was voluntary for many years, but now non-financial reporting becomes not only important market issue but becomes obligatory, and standards for non-financial reporting are still developing. The primary objective of this study was to identify the level of existing experience and readiness of hotel companies in Croatia to report on sustainable reporting and sustainable business.

Financial reporting ; Sustainable development ; Hotel industry

nije evidentirano