engleski

ANALYSIS OF THE WORLD CRUISE INDUSTRY

The paper explores the causes and consequences of dynamic growth on global cruise market. Research objectives are to determine the new trends in cruising and to identify challenges and opportunities facing the cruise industry in the future. The findings show that there is a growing demand from all the world source markets, especially from the Asian market ; cruising to all the regions is present, an increasing number of ships are located in the Asia-Pacific region, developing new cruise destinations ; cruise ships are getting bigger ; all creating a positive impact on the global economy. The increased demand, environmental, social and cultural impacts on visited destinations present many challenges to cruise lines and to destination communities.

cruise industry ; trends ; cruise destination ; challenges

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