engleski

Adapting the Understanding of Media Market Plurality to the New Digital Realities

To assess the levels of market concentration of traditional media companies without considering the role and impact of other players, namely online platforms, would be discrepant to the current realities. Therefore, the research needs to advance its understanding of who the players operating in the media markets are, which safeguards and conditions are inevitable for pluralism, and which are the methods to evaluate this news setting and power relations.

media pluralism ; market plurality ; digital environment ; online platforms

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