Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 105767

Uloga marketinga u razvoju sporta i gospodarstva


Bartoluci, Mato; Novak, Ivan
Uloga marketinga u razvoju sporta i gospodarstva // Proceedings of Rijeka, Faculty of Economics, Journal of economics and business, 1 (2001), 235-247 (podatak o recenziji nije dostupan, pregledni rad, znanstveni)


Naslov
Uloga marketinga u razvoju sporta i gospodarstva
(The role of marketing in the development of sport nad economics)

Autori
Bartoluci, Mato ; Novak, Ivan

Izvornik
Proceedings of Rijeka, Faculty of Economics, Journal of economics and business (1331-8004) 1 (2001); 235-247

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni

Ključne riječi
marketing; sport marketing; development of sport and economics

Sažetak
The objective of this paper was to research and to present the possiblities of application of sport marketing toghether with its function in the development of sport and economics. This paper proceeds from the perceptions of general marketing whose determinants are applied in sport, thus creating a a separate discipline - sport marketing. Accordingly, the termsport marketing is explained and defined. Special attention is paid to the analysis of the sport market, its characteristics and its size, as the prerequisites for the application of sport marketing. Finally, the influence of sport on economic development in some developed countries is analysed and presented.

Izvorni jezik
Engleski

Znanstvena područja
Socijalne djelatnosti



POVEZANOST RADA


Ustanove
Kineziološki fakultet, Zagreb

Profili:

Avatar Url Mato Bartoluci (autor)

Citiraj ovu publikaciju

Bartoluci, Mato; Novak, Ivan
Uloga marketinga u razvoju sporta i gospodarstva // Proceedings of Rijeka, Faculty of Economics, Journal of economics and business, 1 (2001), 235-247 (podatak o recenziji nije dostupan, pregledni rad, znanstveni)
Bartoluci, M. & Novak, I. (2001) Uloga marketinga u razvoju sporta i gospodarstva. Proceedings of Rijeka, Faculty of Economics, Journal of economics and business, 1, 235-247.
@article{article, year = {2001}, pages = {235-247}, keywords = {marketing, sport marketing, development of sport and economics}, journal = {Proceedings of Rijeka, Faculty of Economics, Journal of economics and business}, volume = {1}, issn = {1331-8004}, title = {The role of marketing in the development of sport nad economics}, keyword = {marketing, sport marketing, development of sport and economics} }

Časopis indeksira:


  • EconLit


Uključenost u ostale bibliografske baze podataka:


  • Journal of Economic Literature
  • Pittsburgh
  • Pennsylvania
  • Usa