engleski

Tourist´s satisfaction with the nautical tourism offer in function of achieving destination´s competitiveness

For the Republic of Croatia tourism represents an essential branch of economic sustainability and insurance for sustainable economic growth. According to its characteristics, tourism also represents one of the most fragile branches strongly influenced by changes in its surrounding such as legislative solutions, organizational structure of tourist offer carriers, crisis, tourist trends, and similar. Besides its positive effects on country´s economic development, tourism represents a threat to the preservation of resource basis (a foundation of tourism´s development), if not formed in a sustainable way. Nautical tourism represents a specific form of tourism which registers constant growth, and its demand is marked by heterogeneity, economic power and the desire for top quality tourist offer. In order to be able to provide top quality service for the yachtsmen, it is necessary to observe to which extent they are satisfied with the elements of Nautical tourist offer. Only through provision of high quality offer it is possible to form an adequate image and achieve competitiveness on the tourist market, which will also result in destination´s economic sustainability. Successful development of Nautical tourism offer provides an opportunity of integration of local community´s maritime tradition into the tourist product with a goal of its preservation. Through previously mentioned it is possible to achieve multiple benefits for the destination-recognizability, uniqueness of the offer, growth of the destination ´s competitiveness, etc. The purpose of this paper is to present the current state of Nautical tourist offer of the Republic of Croatia with the use of appropriate qualitative and quantitative data gathered from the secondary sources. The primary aim is to contribute towards increasing even greater level of satisfaction and strengthening the destination´s competitiveness on the tourist market. Based on the findings the authors will propose the developmental guidelines for further sustainable development of tourist offer with a goal of permanent preservation of resource basis, increasing the level of satisfaction, and destination competitiveness on the tourist market. The authors will also present the model Maritime Croatis, whose goal is to emphasize the need of greater level of synergy among all the destination stakeholders, in order to achieve all the previously stated activities.

Nautical Tourism ; tourist´s satisfaction ; competitiveness ; sustainability ; management of Nautical Tourism

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