engleski

Tourist´s attitudes towards cultural tourist offer in Croatian coastal destinations

Cultural resources represent the main and key part of an integral tourist product of a tourist destination. This has been witnessed by the fact that Cultural Tourism, as a specific form of tourism, registered a strong and powerful growth within world, and European tourism flows in particular. Through successful development of Cultural Tourist offer European countries are contributing towards further development of its tourist offer in general, and they are strengthening their country´s cultural identity through its preservation, which enables for them to be more recognizable and competitive on the tourist market. In the Republic of Croatia the most significant majority of tourist turnover is achieved in the summer period and in the coastal destinations. In order to be able to overpass this seasonal character of business of coastal destinations, it is necessary to focus attention on development of specific forms of tourism such as Cultural Tourism, considering that its services can be used and experienced throughout the entire year, and they are not conditioned by a particular seasonal period. The main purpose of this paper is to determine which are the current attitudes of tourists towards the cultural tourist offer in Croatian coastal destinations. Based on the determined results the authors will be able to propose potential directions of further improvement and development.

Cultural tourism ; cultural tourist offer ; Croatia ; Coastal destinations

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