engleski

Creative Environment for Development of Entrepreneurial Ideas in Tourism – Mash-Up Event as an Innovative Evaluation Model

The idea represents a primary step towards entry into the entrepreneurial world ; it is a core consideration which can result in future business ventures. However, in affirmation, there are numerous trials and corrections before the realisation of the idea itself, i.e. each idea does not necessarily result in a successful innovation. Mash-up represents an event of exceptional benefit for entrepreneurs, start-ups, educational institutions and creative people, i.e. target groups which have a common goal – evaluation of their own ideas as the basis for a successful entrepreneurial venture. The aim of this paper is to point to the significance of the Mash-up event as a creative and stimulating environment for development, evaluation and selection of successful entrepreneurial ideas in tourism. Apart from the actual testing of new ideas, this type of event represents a significant opportunity for development of creativity and innovativeness, potential participants’ skills and interconnection as a possibility for realising mutual business synergies in tourism. The potential is significant from the educational aspect and also due to the possibility of inclusion of educational institutions, linking with entrepreneurship, thus forming the basis for further research. For the purposes of identification and development of successful business ideas, three phases of evaluation of ideas in tourism were analysed in the paper (initial evaluation of the presented ideas, evaluation of development of ideas by mentors and evaluation of modified ideas through specific criteria), which is conducted by experts from the field of tourism, entrepreneurship, technology, economics and management, and which form a considerable basis for decision making on future successful business performance. The importance of mentorship and individual approach are tested in the paper and the event structure methodology is proposed, which contributes to innovations, development of individuals, tourism and entrepreneurship. The paper’s purpose and contribution follow from the afore-stated, i.e. presentation of an innovative model of development and evaluation of new ideas in tourism entrepreneurship, which contribute to the solution of challenges and to the development of micro and macro tourism environments.

business venture, creative thinking, entrepreneurship, idea development, innovations, Mash-up, start-up, tourism

Presented ATLAS Mash Up 2019 is an initiative of ATLAS Adriatic Cultural Tourism Laboratories, project approved under the first call standard plus projects Interreg VA Italy - Croatia CBC Programme 2014- 2020.