Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 1055972

Influence of CSR Activities on Stakeholders in Foreign Markets


Barić, Andrija; Omazić, Mislav Ante; Aleksić, Ana; Pejić-Bach, Mirjana
Influence of CSR Activities on Stakeholders in Foreign Markets // Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility / Gurtu, Amulya (ur.).
Hershey PA, USA: IGI Global, 2020. str. 16-36 doi:10.4018/978-1-7998-2347-6


CROSBI ID: 1055972 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Influence of CSR Activities on Stakeholders in Foreign Markets

Autori
Barić, Andrija ; Omazić, Mislav Ante ; Aleksić, Ana ; Pejić-Bach, Mirjana

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility

Urednik/ci
Gurtu, Amulya

Izdavač
IGI Global

Grad
Hershey PA, USA

Godina
2020

Raspon stranica
16-36

ISBN
9781799823476

Ključne riječi
Corporate social responsibility (CSR) ; CSR activities ; Stakeholders ; Foreign markets

Sažetak
Corporate social responsibility (CSR) can be seen as an important differentiation strategy for organizations operating in foreign markets, as it helps organizations to gain legitimacy, transfer their positive reputation, gain visibility and easily adapt to a new environment. The implementation of CSR activities in foreign markets is often different from the local markets. Beside institutional and legal framework, shareholders’ interests can also significantly vary. Therefore, in order to achieve competitive advantage in foreign markets by using CSR, it is necessary to identify the interests of key stakeholder groups and to identify the most efficient activities and communication channels towards them. This chapter provides insight into the importance of CSR activities and communication on stakeholders’ management on foreign markets, based on the empirical research on a sample of medium and large export organizations in Croatia. Results of the research indicate the importance and positive influence of CSR activities and communication on stakeholders’ management in foreign markets.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Ustanove
Ekonomski fakultet, Zagreb

Citiraj ovu publikaciju

Barić, Andrija; Omazić, Mislav Ante; Aleksić, Ana; Pejić-Bach, Mirjana
Influence of CSR Activities on Stakeholders in Foreign Markets // Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility / Gurtu, Amulya (ur.).
Hershey PA, USA: IGI Global, 2020. str. 16-36 doi:10.4018/978-1-7998-2347-6
Barić, A., Omazić, M., Aleksić, A. & Pejić-Bach, M. (2020) Influence of CSR Activities on Stakeholders in Foreign Markets. U: Gurtu, A. (ur.) Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility. Hershey PA, USA, IGI Global, str. 16-36 doi:10.4018/978-1-7998-2347-6.
@inbook{inbook, editor = {Gurtu, A.}, year = {2020}, pages = {16-36}, DOI = {10.4018/978-1-7998-2347-6}, keywords = {Corporate social responsibility (CSR), CSR activities, Stakeholders, Foreign markets}, doi = {10.4018/978-1-7998-2347-6}, isbn = {9781799823476}, title = {Influence of CSR Activities on Stakeholders in Foreign Markets}, keyword = {Corporate social responsibility (CSR), CSR activities, Stakeholders, Foreign markets}, publisher = {IGI Global}, publisherplace = {Hershey PA, USA} }

Citati