engleski

THE PERSPECTIVE OF CLUB TOURIST ANIMATION IN THE TOURIST OFFER OF THE CITY OF SPLIT

Purpose Given that people have always planned and created their leisure time, whether through passive or active vacation, it is fair to say that animation has existed since the beginning of humanity, while tourist animation had begun with the first organised tourist trips, but at the time, it did not stand out as an additional part of the tourist offer, neither was it called so. The idea of a tourist destination created in such a way arises from the tourists' personal experience or the experience of others that has been transferred to a potential tourist destination visitor. This experience is often a subjective impression of tourists. Much more is expected nowadays ; modern tourists expect certain forms of tourist animation which is the basis of their perception of a particular tourist product and for making decisions on future trips. Due to that, there was a need to do the research of tourist animation. Tourist animation is a set of services and products marketed as an additional part of the tourist offer. Purpose of research it to point out impact of club animation as an added value of a tourist destination, designed to fulfil two goals: meeting the needs, desires, motives, and expectations of tourists on the one hand and fulfilling the needs of tourist animation management on the other hand, which is return on investment. Methodology In order to present the perspective of club animation in tourist offer, particular in city of Split, as a current leader in Croatian tourism, paper is divided in several parts. The first section covers literature review and previous theory research findings. It presents and defines important terms of this topic, and gives a modern concept of defining correlation of club animation and tourist offer. The second section contains further explanations. In tourism terminology, tourist animation is a relatively new term, considering that the first studies of tourist animation began in the mid-twentieth century. Club animation management designs and plans an animation programme, carries out animation team staffing tasks, organises a programme that will fulfil guests' goals and company goals, controls the course of planned animation programmes and is responsible for the management of the entire animation concept in a particular tourist destination. The third section presents mayor findings, statistical indicators and descriptive analysis of animation impact. Empirical research contains the results of new potential trends in tourist offer. The conclusion is given at the end of the paper, with recommendation for further discuss and research. Findings The findings of the research are important facts, showing the degree of influence of club animation on the overall development of the destination. Club animation as a part of tourist offer of Split has a potential of future growth, which supports tourism development in Split, and multiplies the total income. Contribution The contribution of this research is multiple. Firstly, it defines the term „club animation“, provides the framework and field of activity, outlines the specifics of contemporary trends aiming to better understand the formation of the tourist offer in the destination. Furthermore, this paper reflects the importance attributed to animation programmes in the tourism market, in this case in the offer of the City of Split as one of the fastest-growing tourist destinations in the Republic of Croatia.

Tourist animation, club animation, tourist offer, tourist destination, animation management

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