Study on consumer preferences towards organic food in the market of Split (CROSBI ID 276708)
Prilog u časopisu | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Čagalj, Marin ; Grgić, Ivo ; Gugić, Josip
engleski
Study on consumer preferences towards organic food in the market of Split
Since the nineties of the last century, ecological products have become increasingly important in the market, and given that scientists have pro and contra arguments of ecological breeding, the main purpose of this paper was to determine the consumer’s preferences towards ecological food ; the importance of certain characteristics and deterrents on the purchase of organic food ; in the market of Split. For this a survey, we randomly recruited 113 participants in Split, Croatia. Surveyed consumers when purchasing organic food of the greatest importance consider the protection of the environment, and at the least important they retain the taste. The most significant constraint on purchasing organic food of surveyed consumers is the high cost of the product, and the least important is the lack of marketing. Given the size of the sample, surveyed consumers are a typical target group of consumers of organic food.
organic food ; consumer preferences ; Split market ; Croatia
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Podaci o izdanju
67 (1)
2020.
285-292
objavljeno
0352-3462
2334-8453
10.5937/ekoPolj2001285C
Povezanost rada
Poljoprivreda (agronomija), Interdisciplinarne biotehničke znanosti, Ekonomija, Interdisciplinarne društvene znanosti