engleski

MARKETING OF STEM IN CROATIA BY USING NEW TECHNOLOGIES

Abbreviation STEM comes from English and it is an acronym based on first letter four fields: science, technology, engineering and mathematics. There is no ambiguous word in Croatia for STEM but includes more sciences, such as informatics, physics, mathematics, chemistry, biology, engineering in general. STEM as a field is recognized as a potential economic growth initiator in many countries in last few years, so in Croatia as well. Although importance of STEM and willingness for increasing number of high educated and qualitative experts in STEM fields, but demand scholars and future students for education in STEM fields is not significantly enlarged. Despite running school reform in Croatia and high intentions of involving more knowledge and skills for high technologies already in primary school, still there is a lack of feedback for higher demand for entering in high schools and faculties in STEM fields. Based on this information there is a need for more promotion of STEM and education in STEM fields as a desirable to future scholars and students, all for creating high educated experts who will be in future innovation holders, new technology solution experts and initiators of economic growth. This article has an aim to find reasons for lack of demand for entering education programmes in STEM and disproportion between market need and also is trying to answer a question if there is a possibility for better promotion of STEM based on new technology for increasing future students’ interest for STEM. At the end there are concrete suggestions for communication channels and marketing options that can be used for approaching STEM to young generations and potential students, for increasing attractiveness of STEM education programmes and faculties to future students. This research includes different sources of information, from strategic document of Republic of Croatia and European Union, published analysis on internet, monitoring some profiles on social networks and finally summed data from origin questionnaire done in one Croatian high school. In this work is also used “Annual research about entering on faculties and first class student’s satisfaction in universities” that is done by www.srednja.hr in 2014 in cooperation with Algebra, High school for computer engineering and is also assigned authors for this work.

education, new technologies, STEM, students

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