engleski

Measuring Visitors' Satisfaction of Gastro Festival - An Application of Importance Performance Analysis

Visiting gastro festivals became popular tourist activity and also growing area of interest among tourism researchers. The purpose of this paper is to measure a gap between satisfaction and importance of gastro festival attributes by using importance-performance (satisfaction) analysis. A research of satisfaction of gastro festival visitors was conducted at the regional gastro festival in Varaždin and the results of this study proved that level of overall satisfaction of gaatro festival visitors is lower than importance of measured attributes. In particular, research proved that festival visitors are most satisfied with opportunity to try authentic food and purchase of local products and least satisfied with festival contents that provide self-development and inspiration. the results will serve to the organizers of the gastro festival as a direction of their efforts to improve the service quality of the festival that will result in increasing of festival visitors' satisfaction in the future.

visitor satisfaction, importance-performance analysis, gastro festiva

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