engleski

Differences in Work Expectations of Generation Y and Generation Z: An Empirical Investigation in Croatia

This study compares Generation Y, the largest generation in the current labor market, and Generation Z, the most recent generation to enter the work force, with respect to their career goals and work expectations in the context of an emerging European market, Croatia. The data for this empirical study were collected through a survey from undergraduate (representing Generation Z) and graduate students (representing Generation Y) from two large state universities in Croatia. A moderating effect of gender upon career goals was found, with females of Generation Y showing significantly higher career goals than males of the same generation. Further, an ill-specified “work expectations” scale from prior literature was improved by narrowing its focus to create a better fitting “expectations of electronic communication at work” scale. The study offers implications for managers and future research.

Generation Y ; Generation Z ; Emerging Market ; Work Expectations ; Career Goals

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