engleski

MATCHING TOURISM DEVELOPMENT PRIORITIES AND POLICY MEASURES –AN EXPERIMENTAL METHOD TO RECONCILE THE KEY STAKEHOLDERS' VIEWS

Purpose –To identifykey literature-basedtourism development assetsand analyze their importance and performance(I/P)from thestakeholders’perspectivein order to identify areas where improvements can be made by using appropriate policy measures.Methodology –In the theoretical part of the paper, the relevant literature is reviewed and key assets for tourism development elicited. Through consultations with international tourism expert panel, the list of key assets is generated and used as the basis for importance-performance analysis (IPA). Furthermore, a list of smart, sustainable and inclusive policies was developed through the same process generated. The questionnaireincluding both lists was sent to key tourism stakeholders in Split-Dalmatia County(SDC), Croatia, to rate the I/Pof attributes and impacts of the listed policies on increasing the tourism attractiveness of their respective area/micro region and the SDC itself. The surveyis followed by a workshop with presentation, discussion and fine-tuning of results. Findings–IPArevealsdifferences among assets that need to be prioritized for tourism development of the SDC’s micro regions, but common threads are alsoidentified. Furthermore, required policy measures from stakeholders’ perspectivesare also generated.Contribution–Theoretically, this study synthesizes relevant literature ontourism developmentassetsand generates the list of most relevant assets based on expert panel consultations. The list was the basis for the empirical studyconducted throughthe survey and a workshop. Practically, this study identifiesassets/areas that need to be (de)prioritized and generatespolicy measures for future development of tourism, the most important economic activity in SDC.

territorial assets, attractiveness, importance-performance analysis, stakeholders' perception

Rad je uvrsten u Conference Proceedings Citation Index - Science (CPCI-S) (sastavni dio WoSCC-a).