engleski

Analysis of overall and pure technical efficiency of tourism in Europe

The aim of this paper was to evaluate the overall and pure technical efficiency of the tourism of European countries for 2017 using the output-oriented Charnes, Cooper and Rhodes, and Banker, Charnes and Cooper data envelopment analysis methodology. The countries are divided into two groups: the European Union countries and non-European counties. For both groups of countries, we identified two input and two output variables. Input variables are identified using the principal component analysis method, starting from fourteen pillars that measure the performance of countries in the field of travel and tourism, and whose ratings are published by the World Economic Forum in their regular reports. Then, by defining two output variables (the total (direct and indirect) contribution of travel and tourism to gross domestic product, and a direct contribution of tourism to the rate of employment growth), we determined the relative efficiency of decision-making units within the formed homogeneous groups of countries, among which the group of Western Balkans countries was singled out. This analysis enabled us, based on relatively scarce potential, to propose guidelines for the tourism development strategy that will encompass the whole region of the Western Balkans.

Tourism ; Technical efficiency ; DEA method

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