engleski

Evaluating crisis management plans: empirical study of Croatian medium and large sized firms

Effective crisis management begins far before the crisis strikes, whereas one of the main crisis preparedness instruments are adequate crisis plans. Not only do the firms need to prepare strategic plans, but it is also necessary to plan for the unexpected situations. Crisis management plans serve as a course of action ; which managers can adhere to in crisis situations. It is expected that larger firms, due to greater volume of activities and employees are often exposed to various risks, and frequently possess larger organizational knowledge and resources, and will more likely have in place crisis management plans. Previous research studies had found that larger organizations are more crisis prepared, and accordingly more often have implemented crisis management plans as an instrument of crisis management. Therefore, this exploratory research aims to shed light on the inadequately explored state of crisis management plans in Croatian based firms, where primary goal is to empirically evaluate whether there are statistically significant differences present between the medium and large sized firms and existence of crisis management plans use and perception. Results indicate that there are no statistically significant differences present between existence of adequate crisis plans, as well as available budgets for crisis situations, and level of present organizational culture which encourages crisis management. Moreover, this paper indicates benefits, recommendations and further activities which could foster implementation of crisis management plans and measures of additional development. In essence, a well prepared and updated crisis management plan, along with well-trained crisis management team forms basis for the implementation of effective crisis management.

crisis plans, crisis management, crisis planning, crisis preparedness, crisis response

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