engleski

Why does Social Data Mining Matter? Generating Insights about Influence, Trust and Sentiments on the Web

Due to significant rise in the use of social media in recent years, social media mining as a systematic analysis of user-generated data is also evolving, and its practitioners are still developing new approaches. Social media mining can help business identify many important aspects of its customer preferences in real time, which can be used for proactive planning and decision making. In addition, it can identify the potential customers based on their online behaviour, or their friend's online activities. Different kinds of measuring interactions between people and other entities such as websites, networks, or content, reveal a lot about human nature in general and domain- specific cases. Generating insights from data where social relationships and social behaviour play a critical role, can affect the impact and role of any organization or business. Big data generated by online users on a daily basis seeks for novel data mining solutions and scalable computational models. Herein, we list down some of the important challenges, solutions and applications in mining social influence, trust and sentiments.

Social Media ; Social Networks ; Influence ; Trust ; Sentiments

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