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Pregled bibliografske jedinice broj: 1048343

Internet marketing approaches in promotion of higher education institutions


Jadrić, Ivana; Dlačić, Jasmina; Ružić, Drago
Internet marketing approaches in promotion of higher education institutions // EMAN 2019 – Economics & Management: How to Cope With Disrupted Times / Bevanda, Vuk (ur.).
Beograd: Association of Economists and Managers of the Balkans, Belgrade, Serbia ; Faculty of Management Koper, Slovenia ; Doba Business School – Maribor, Slovenia ; Integrated Business Faculty – Skopje, Macedonia ; Faculty of Management – Zaječar, Serbia, 2019. str. 181-192


CROSBI ID: 1048343 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Internet marketing approaches in promotion of higher education institutions

Autori
Jadrić, Ivana ; Dlačić, Jasmina ; Ružić, Drago

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
EMAN 2019 – Economics & Management: How to Cope With Disrupted Times

Urednik/ci
Bevanda, Vuk

Izdavač
Association of Economists and Managers of the Balkans, Belgrade, Serbia ; Faculty of Management Koper, Slovenia ; Doba Business School – Maribor, Slovenia ; Integrated Business Faculty – Skopje, Macedonia ; Faculty of Management – Zaječar, Serbia

Grad
Beograd

Godina
2019

Raspon stranica
181-192

ISBN
978-86-80194-19-6

ISSN
2683-4510

Ključne riječi
marketing ; Internet marketing ; higher education institutions ; promotion of higher education institutions

Sažetak
Purpose of this paper is to analyze the perceived importance of Internet marketing in the higher education institutions in Croatia, exploring both the private and public sector. Two sectors of higher education institutions are compared with aim to explore their difference in recognizing the importance of Internet presence. Also, aim of this study was to explore undergoing marketing activities in those institutions. An empirical study on a sample of professors in public and private higher education institutions in Croatia has been conducted. The results of the empirical research confirmed that the differences are present between the two different types of higher education institutions in perception of its importance and usage of Internet marketing activities. Furthermore, paper presents the implications for decision-makers in higher education institutions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
ZP UNIRI 9/17

Ustanove:
Ekonomski fakultet, Osijek,
Ekonomski fakultet, Rijeka

Profili:

Avatar Url Drago Ružić (autor)

Avatar Url Jasmina Dlačić (autor)

Citiraj ovu publikaciju:

Jadrić, Ivana; Dlačić, Jasmina; Ružić, Drago
Internet marketing approaches in promotion of higher education institutions // EMAN 2019 – Economics & Management: How to Cope With Disrupted Times / Bevanda, Vuk (ur.).
Beograd: Association of Economists and Managers of the Balkans, Belgrade, Serbia ; Faculty of Management Koper, Slovenia ; Doba Business School – Maribor, Slovenia ; Integrated Business Faculty – Skopje, Macedonia ; Faculty of Management – Zaječar, Serbia, 2019. str. 181-192
Jadrić, I., Dlačić, J. & Ružić, D. (2019) Internet marketing approaches in promotion of higher education institutions. U: Bevanda, V. (ur.) EMAN 2019 – Economics & Management: How to Cope With Disrupted Times. Beograd, Association of Economists and Managers of the Balkans, Belgrade, Serbia ; Faculty of Management Koper, Slovenia ; Doba Business School – Maribor, Slovenia ; Integrated Business Faculty – Skopje, Macedonia ; Faculty of Management – Zaječar, Serbia, str. 181-192.
@inbook{inbook, author = {Jadri\'{c}, Ivana and Dla\v{c}i\'{c}, Jasmina and Ru\v{z}i\'{c}, Drago}, editor = {Bevanda, V.}, year = {2019}, pages = {181-192}, keywords = {marketing, Internet marketing, higher education institutions, promotion of higher education institutions}, isbn = {978-86-80194-19-6}, issn = {2683-4510}, title = {Internet marketing approaches in promotion of higher education institutions}, keyword = {marketing, Internet marketing, higher education institutions, promotion of higher education institutions}, publisher = {Association of Economists and Managers of the Balkans, Belgrade, Serbia ; Faculty of Management Koper, Slovenia ; Doba Business School – Maribor, Slovenia ; Integrated Business Faculty – Skopje, Macedonia ; Faculty of Management – Zaje\v{c}ar, Serbia}, publisherplace = {Beograd} }
@inbook{inbook, author = {Jadri\'{c}, Ivana and Dla\v{c}i\'{c}, Jasmina and Ru\v{z}i\'{c}, Drago}, editor = {Bevanda, V.}, year = {2019}, pages = {181-192}, keywords = {marketing, Internet marketing, higher education institutions, promotion of higher education institutions}, isbn = {978-86-80194-19-6}, issn = {2683-4510}, title = {Internet marketing approaches in promotion of higher education institutions}, keyword = {marketing, Internet marketing, higher education institutions, promotion of higher education institutions}, publisher = {Association of Economists and Managers of the Balkans, Belgrade, Serbia ; Faculty of Management Koper, Slovenia ; Doba Business School – Maribor, Slovenia ; Integrated Business Faculty – Skopje, Macedonia ; Faculty of Management – Zaje\v{c}ar, Serbia}, publisherplace = {Beograd} }




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