Faces engage social media influencers’ followers (CROSBI ID 687392)
Prilog sa skupa u zborniku | prošireni sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Jelenc, Lara ; Torbarina, Matia ; Brkljačić, Ivana
engleski
Faces engage social media influencers’ followers
The purpose of the paper was to examine do human face in social media influencers' Instagram posts is related to higher amount of followers' engagement. Results showed that posts containing human face is related to higher amounts of likes, on average, even when controlling for the no. of SMIs' followers.
Social media influencer ; attention ; Instagram ; human face ; engagement
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Podaci o prilogu
1-2.
2019.
objavljeno
Podaci o matičnoj publikaciji
Podaci o skupu
26th CROMAR Congress "Looking forward! Marketing from past to future."
predavanje
12.12.2019-13.12.2019
Zagreb, Hrvatska
Povezanost rada
Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti