Effect of color and design on logo likeability and recognition (CROSBI ID 687391)
Prilog sa skupa u zborniku | prošireni sažetak izlaganja sa skupa | međunarodna recenzija
Podaci o odgovornosti
Jelenc, Lara ; Torbarina, Matia ; Grgurić Čop, Nina
engleski
Effect of color and design on logo likeability and recognition
We tested whether the logo that is liked more and resembles something concrete (as opposed to something abstract) will be recognized with higher accuracy. The results showed that there is a small correlation between liking and logo recognition limited to greyscale logos (and not colored ones). Concrete logos were recognized more accurately.
Brand ; Logo ; Color ; Recognition ; Likeability
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Podaci o prilogu
1-2.
2019.
objavljeno
Podaci o matičnoj publikaciji
Podaci o skupu
26th CROMAR Congress "Looking forward! Marketing from past to future."
predavanje
12.12.2019-13.12.2019
Zagreb, Hrvatska
