engleski

Transformation of camping into glamping – trends and perspectives

Purpose – This paper explores trends and the perspectives of business stakeholders - camping managers and equipment producers as well as guests – with regard to glamping as the transformation process of camping. Methodology – To research the transformation of camping into glamping, a survey of the opinions of experts in camping and glamping was conducted in October 2018 and a survey of guests, in the spring of 2018. Responses were collected from 120 campsite managers and 30 camping & glamping equipment producers from the region. Furthermore, through special online and onsite questionnaires, 130 responses were collected from camping guests. Findings – This research proves that all the groups consider glamping as the future of camping and foresee an increase in future demand for glamping accommodation. All three groups are fully unanimous in the opinion that the transformation of camping into glamping through the implementation of new and innovative accommodation in camping will contribute to the competitiveness of campsites and holiday parks. Contribution – The research makes a contribution to theory by broadening the literature in the field of trends and competitiveness in glamping by including the perspectives of managers, producers and guests. The applicable value is seen in the evidence on the importance of implementing innovative accommodation in camping, which contributes to the transformation of camping into glamping - camping that is rejuvenated and redesigned and more competitive than classical camping. For the target groups of managers and producers, this new trend is the basis for strategical planning of future investments and for guests it is a new and exciting way of holiday-making.

camping ; glamping ; innovative accommodation ; trends ; competitiveness

nije evidentirano