engleski

Branding of protected areas and National Parks A case study of Montenegro

Protected areas with their beauty, richness and diversity represent the core value and one of the most important natural values of every country. Protected areas represent not only important instruments for preserving biodiversity, but they also contain enormous potential for social and economic development. However, these potentials are not yet sufficiently recognized. Now days, the key issue in managing protected natural areas is to define and choose the most favorable natural resource management strategy that will at the same time satisfy all development criteria. In that sense, the marketing issue is one of the most crucial ones, having on minded the fact that protected areas represent very specific tourist destinations that have to be adequately preserved, protected, valorized and promoted. This paper focuses on the results of the research that was carried out in Montenegro in order to improve the process the branding of national parks and protected areas in Montenegro and to promote and valorize them in appropriate manner based on the principles of sustainable development.

Montenegro ; National parks ; Protected areas, Branding

Časopis je indeksiran u SCOPUSU https://www.ajhtl.com/