engleski

Strategies of Colonisation and (Non)resistance – Discursive and Formative Infiltration of Media into the Transitional Croatian Literature

Before the end of the 20th century, contemporary Croatian literature has experienced a radical poetic and aestethic disruption in its continuity due to the socio- historical changes. Since there was a transition from socialism to capitalism, from state monopolism and a totalitarian society (and media) to (neo)liberal pluralism and free market, along with additional ˝adrenaline boost˝ of globalization, transition and new media revolution, contemporary Croatian literature has changed its poetics as a reflection of the surrounding changes. While Croatian literature prior to downfall of socialism showed sophistication of postmodernism (as it was developed in terms of a regime semi- open to the West) and it questioned and deconstructed the ideological matrix of the media labeling reality, Croatian literature in transition towards the neoliberal capitalism surrenders to the media discourse and assumes its forms in order to survive in the commercial market. In mainstream practice of Croatian literature the above stated means a poetic turn towards the stylistic and representational (mimetic) simplicity and directness, towards the press (journalistic) novelty and populist strategies. Therefore, through contrast of postmodern and transitional literature, the work will demonstrate literary medialisation in its structural fundamentals, a loss of courage for experimentation and a lack of critical detachment from the general mediasphere, as well as unadventurous copying/ inscription of media recipes in order to infiltrate the transitional and neoliberal- capitalist cultural industry, thus becoming one of the pseudo- subversive system entertainers. Even when criticizing the media, contemporary Croatian literature speaks its language, encrypted into its discursive matrix.

media ; literacy ; transition ; globalisation ; postmodernism

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