engleski

Humour and ex-Yugoslav nations: Is there any truth in the stereotypes?

This study explores the issue of humour stereotyping between ex-Yugoslav nations, its veridicality and possible explanations. Three research questions were put forward related to humour stereotyping and the differences in humour production, use and appreciation between the countries, with Hofstede’s model of culture as a possible explanatory framework. The survey data were collected on a sample of university students from four ex-Yugoslav countries (N = 611). The results revealed strong negative humour stereotyping toward Croats and Slovenians and positive stereotyping toward Bosnians. However, only about 0–4 % of the variance in humour production, use and appreciation, depending on the sub-scales of the Multidimensional Sense of Humour Scale, could be attributed to group (country) membership, thus indicating low correspondence between the stereotypes and reality. The study results concerning the stereotypes were interpreted by evoking the discourse of Balkanism, as well as humour-style differences in popular culture between the countries.

humour stereotypes, multidimensional sense of humour scale, ex-Yugoslavia countries, the Balkans, cross-cultural research.

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