Data-driven Online Political Microtargeting: Hunting for Voters, Shooting Democracy? (CROSBI ID 786166)
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Podaci o odgovornosti
Nenadić, Iva
engleski
Data-driven Online Political Microtargeting: Hunting for Voters, Shooting Democracy?
Political micro-targeting practices of campaigns came into the spotlight in the aftermath of the 2016 US presidential elections and the UK’s Brexit referendum. The public discussions around these practices have largely been guided by the thought that micro-targeting might have a devastating effect on democracy. However, the existing evidence seems not to support this thought.
data-driven strategic communication, media pluralism, election campaigns, data protection, political manipulation
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Podaci o izdanju
Discussion Series, Centre for Media Pluralism and Media Freedom, European University Institute
2018.
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