THE BOUNDARY BETWEEN NEWS CONTENT AND NATIVE ADVERTISING – IS IT CLEAR? (CROSBI ID 686607)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Lesinger, Gordana ; Buljubašić, Iva
engleski
THE BOUNDARY BETWEEN NEWS CONTENT AND NATIVE ADVERTISING – IS IT CLEAR?
The authors made a research about native advertising in Croatian media and how to be clear about the boundaries of it. The research concluded in-depth interviews with practitioner and academics who gave review on practice in Croatian media outlets, regarding native content.
native advertising ; information ; media ; journalism forms ; portals
nije evidentirano
nije evidentirano
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Podaci o prilogu
628-645.
2019.
objavljeno
Podaci o matičnoj publikaciji
Megatrends and Media - Digital Universe 2019
Trnava:
978-80-572-0015-4
2453-6474
Podaci o skupu
International Scientific Conference Megatrends and Media: Digital Universe
predavanje
16.04.2019-17.04.2019
Trnava, Slovačka