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izvor podataka: crosbi

THE BOUNDARY BETWEEN NEWS CONTENT AND NATIVE ADVERTISING – IS IT CLEAR? (CROSBI ID 686607)

Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija

Lesinger, Gordana ; Buljubašić, Iva THE BOUNDARY BETWEEN NEWS CONTENT AND NATIVE ADVERTISING – IS IT CLEAR? // Megatrends and Media - Digital Universe 2019. Trnava, 2019. str. 628-645

Podaci o odgovornosti

Lesinger, Gordana ; Buljubašić, Iva

engleski

THE BOUNDARY BETWEEN NEWS CONTENT AND NATIVE ADVERTISING – IS IT CLEAR?

The authors made a research about native advertising in Croatian media and how to be clear about the boundaries of it. The research concluded in-depth interviews with practitioner and academics who gave review on practice in Croatian media outlets, regarding native content.

native advertising ; information ; media ; journalism forms ; portals

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Podaci o prilogu

628-645.

2019.

objavljeno

Podaci o matičnoj publikaciji

Megatrends and Media - Digital Universe 2019

Trnava:

978-80-572-0015-4

2453-6474

Podaci o skupu

International Scientific Conference Megatrends and Media: Digital Universe

predavanje

16.04.2019-17.04.2019

Trnava, Slovačka

Povezanost rada

nije evidentirano

Poveznice