engleski

The compromise model - one way to a better performance of a nautical tourism port

There are at least three vantage points to the successful operation of a nautical tourism port - that of its management, of its customer and of the common interest to protect the environment. The management focuses mainly on financial results, i.e. whether the revenues exceed expenses and whether there is a return on investment as envisaged by the business plan. The customer is interested in always having an available berth and accompanying facilities with a satisfactory overall appearance and price level. The increasing awareness of the need to protect the marine environment and the stricter regulations that follow pose a real challenge before the management of the nautical tourism port and the management must rise to that challenge. From the management’s perspective, an ideal situation would be to have a fully occupied marina all year round, to have the formed service price cover all fixed and variable costs, to make a profit which will make for a happy owner/shareholder and to operate without any adverse effects on the environment. The yachtsman sees an ideal situation in having a secured and available berth and accompanying facilities, a good “value-for-money” ratio where the price is concerned, and secured removal and disposal of all liquid and solid waste from the yacht. The ideal situation for the environment would be to have minimal or zero reception of vessels, or a pollutionfree reception if such a reception exists. Some of these views may appear conflicting, because it is becoming increasingly difficult to satisfy all three interests. Therefore, based on the compromise model of these three aspects or processes – economic indicators, customer satisfaction and marine environment protection – this paper is attempting to structure a model which would demonstrate an optimal example of successful operation of a nautical tourism port. The solution to this problem is finding a compromise between stakeholders with opposing preferences. The complexity of formulating a compromise model (through optimization, or linear programming) consists of a large number of logical and numerical variables which significantly limits research, i.e. narrows it down to the financial component or three key variables – revenue, environmental costs and berth price.

compromise model, nautical tourism, optimization, nautical marina, management

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