engleski

Tourism Product of Križnica: Analysis and Future Development Guidelines

Modern tourism trends form the way people vacation and travel and impose the necessity of researching, planning, forming, and managing the tourism product of a certain area. Križnica as a protected area of nature can offer a high- quality tourist product adapted to the niche segments of tourism consumers, especially to the segment of eco-tourists and adventure tourists. Therefore, the goal of this paper is to determine the characteristics of the tourist product of the Križnica area as one the crucial elements of the marketing mix which has to, without doubt, be properly managed in order to preserve the natural resource base of an area on one hand, and on the other hand in order to achieve an appropriate position in the competitive tourism market. The methods of documentation analysis and interviews were used for collecting the primary data. The contribution of the paper will be shown in defining the characteristic elements of Križnica’s tourism product, as well as in suggesting how to improve not only that tourist product but also the overall tourist offer of the area of Križnica.

tourist product, protected nature, Križnica, ecotourism, adventure tourism

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