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The Benefits of the Implementation of the DMOs in Croatia Through the Impact of Multi-Stakeholder Cooperation Concept

Main objectives of the research are to analyze the importance of implementation of DMOs in tourism destination development and to provide recommendations for multi-stakeholder cooperation concept in the creation of a better environment for sustainable tourism destination planning and management in the Republic of Croatia. The base for this qualitative research design is an international literature review which gave a theoretical framework for conceptual and contextual perspectives on DMO competitiveness and stakeholder collaboration. Stakeholder information was also gathered through semi- structured interviews with selected stakeholder representatives. The newness of the research lies in the recent international literature review both on the DMO and multi- stakeholder cooperation concept and empirical research formulated through interviews. The research resulted in the basic guidelines for proposed solutions on adopting the Croatian law on tourism in a more harmonizing progress direction of the sustainable destination development with a mission to create positive synergies among stakeholders.

DMO, sustainable tourism destination management, multi-stakeholder cooperation con

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