engleski

Attracting User’s Attention for Travelling Purposes via Visual Messages

Visual content has a significant role in attracting user’s attention. Platforms such as Facebook, LinkedIn, Twitter and others have made it possible to access information at the click of a button. If a country, organization or a company wants to attract tourists or other target groups, social media has a considerable influence. People search their information online and analyze the products they desire. Today social media drives customers' buying behavior. When promoting a content it is important to know the target group and to have a visually at-tractive message. The aim of this paper is to determine the impact of parameters in visual messages which can increase attractiveness and sharing possibilities. Conducted research done in this paper was aimed at finding which parameters are responsible for attracting user’s attention and which of them are responsible for content sharing. Two surveys were made and a statistical analysis was done in order to understand which parameters impact the previously mentioned research questions. After the research, guidelines were set in order to create future content which could have a greater impact on the target group in campaign creation on social media.

communication science ; media ; social network ; visual communication ; visual message ; tourism

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