engleski

Drivers of Pro-Environmental Behaviour – Worldview, Demographics, Education, or Something Else

Since the 1970s and the rise of the environmental movement, there has also been a rise in public awareness for environmental risks (Dunlap, Van Liere, Mertig & Jones 2000 ; Ančić, Puđak, Domazet 2016.). However, self-reported environmental concern is not necessarily accompanied by a change in attitudes or behaviour. Pro-environmental behaviour (PEB) is the one that consciously seeks to minimize the negative impact of one’s actions on the natural and built world. Pro- environmental behaviour can be classified as household PEB, recycling, purchasing sustainable and organic products, public involvement, and others. In our study (national representative sample, N=1000), the scale was constructed from 31 statements that measured the frequency of behaviour through an assessment scale (1 - never to 4 - always). Using factor analysis, seven components were isolated: recycling, proenvironmental socialization, pro-environmental household activities, pro- environmental activism, weak and strong pro-environmental consumerism and pro-environmental transportation habits. There are many drivers for pro-environmental behaviour besides personal motivation ; those drivers are structural and can be seen in general predictors such as residential status, education and income. Besides those, values and worldviews are also a strong predictor of some pro-environmental behaviour. The New Ecological Paradigm scale is a measure of endorsement of a “pro- ecological” worldview. It is used extensively in social sciences where differences in behaviour or attitudes are believed to be explained by underlying values, a worldview, or a paradigm. The scale is constructed from individual responses to fifteen statements that measure agreement or disagreement. Analysis shows that drivers shaping PEB differ in terms of the variety of the types of behavioural patterns significant for the preservation of the environment.

pro-environmental behaviour, worldview, determinants

nije evidentirano