engleski

Are Farmers Degrowthers and Engineers Pro- growthers? Values and Motivations of Green Entrepreneurs

The aim of this presentation is to explore and describe motivational characteristics of the green entrepreneurs in Croatia, namely their stance on alternative economic models. Two sustainability oriented developmental models, the green economy and degrowth, shall be described so as to theoretically frame the research results. Qualitative research was conducted in order to describe and compare the green economy actors in Croatia, their motives and values, as well as their view on green growth and degrowth. While describing green economy actors’ motivational differences in correlation with previous theoretical and empirical framing, we discovered that significant differences regarding green growth and degrowth models depended on the type of job they were doing, which could help explain context that underlines the appearance of different green entrepreneurial types.

green economy ; degrowth ; green entrepreneurs

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