engleski

DIGITAL TRANSFORMATION - THE IMPLEMENTATION PROCESS IN THE CASE OF THE CROATIAN CHAMBER OF ECONOMY (CCE)

The term digital transformation means structural changes in an organization with the help of modern digital technologies and their integration into all areas of business by applying new business models. The main goal of digital transformation is to adapt more quickly to highfrequency change in the environment while maintaining and improving business competitiveness. While there is a clear understanding in the global market that digital transformation is not a matter of choice but a necessity, most companies in Croatia have not yet defined digital transformation as a strategic benchmark, but mainly use the digitalization of existing processes and / or raise the level of technical and technological equipment as a defensive strategy for retention of the existing market position or for survival on the market. The Croatian Chamber of Economy, as the umbrella institution of the Croatian economy, very clearly understands its role in raising awareness of the need for both its own digital transformation and the digital transformation of economic operators. Therefore, the Digital Chamber project was launched, which is an information and communication platform for businesses, public administration, and citizens. The main objectives of this project are the establishment of a management model and application-data infrastructure, digitalization of public services and internal business processes to support work with the CCE members, with the design and formation of new e-services to increase the competitiveness of the Croatian economy, in line with the e-Croatia 2020 strategy. It will modernize the organization and further strengthen human resources. A prerequisite for the implementation of the digital transformation process is the drafting of a development strategy that defines the vision, mission and strategic goals of the organization, proposes activities and tools, and an appropriate organizational structure to achieve the strategic goals. The Chamber's experiences from its own digital transformation process, preceded by the process of drafting a development strategy, apply in the context of professional support to Croatian businessmen across all implementation segments, taking into account the similarities of problems and challenges encountered during the process as well as the specificities of individual industries. Upon completion of the project, the Chamber will achieve greater efficiency with better utilization of its own human resources through more flexible and effective communication with members, which will, in the long run, contribute to strengthening the institutional position.

digital transformation, development strategy, digital chamber, E-platform, E-services, competitiveness

nije evidentirano