engleski

Teaching through social networks in higher education: is there impact on students' engagement?

The purpose of this paper is to highlight the need for implementing social networks in educational process in order to increase students’ engagement, satisfaction and loyalty. The objectives of the study are threefold: firstly, to determine whether online social networking has an impact on online students’ engagement ; secondly, to determine the relationship between online students’ engagement and students’ satisfaction and thirdly to explore the relationship between students’ satisfaction and students’ loyalty. The three hypotheses were established based on the previous research and were tested by empirical research on a sample of 278 respondents. The hypotheses were validated by partial least square structural equation modelling (PLS-SEM). The research confirmed the positive relationship between the online social networking and online students’ engagement. Also, the research results pointed out that students’ loyalty to a higher education institution is positively affected by the overall students’ satisfaction. Implications for higher education institutions as well as limitations and suggestions for further research were determined.

social networks ; online students' engagement ; satisfaction ; loyalty ; higher education

nije evidentirano