The analysis of the use of e-commerce in the republic of Croatia (CROSBI ID 685534)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Zekanović-Korona, Ljiljana ; Grzunov, Jurica
engleski
The analysis of the use of e-commerce in the republic of Croatia
The Internet and Information and Communication Technologies have an important role in changing business and communication. Companies that want to succeed and be competitive on the market have to do business in the virtual world and go through the process of digital transformation. This fact is especially prominent in countries like Croatia, which in the last thirty years have undergone a transition from Socialism to Capitalism. IT specialists from Croatia are highly respected in the world, and many innovative solutions for electronic business operations are being developed in Croatia. Croatia's role model for application of e-business is Estonia, where the innovative use of IT has caused a significant GDP growth. This paper analyzes available official data on the use of the Internet for e-commerce in the Republic of Croatia. Also, for the purpose of this paper, a primary survey was conducted on a random sample of citizens of the Republic of Croatia. The survey was conducted using an online survey questionnaire distributed via social networks and electronic mail, examining the tendency of respondents to use ICT and their attitudes and ways of using e- commerce as a major part of electronic business operations. The purpose of the survey was to compare the obtained results with the official data on the use of e-commerce and ICT in the Republic of Croatia and to determine how much, when and for which needs the respondents used the Internet for shopping. The data obtained through the survey questionnaire were analyzed using different statistical tools in order to extend the knowledge about the motives, ways and intensity of use of e-commerce in the Croatian society.
Internet ; ICT ; e-business ; e-commerce
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Podaci o prilogu
21-29.
2019.
objavljeno
Podaci o matičnoj publikaciji
2nd international scientific conference on digital economy DIEC 2019
Bećirović, Damir ; Čavalić, Admir ; ZahirovićSuhonjić, Anida ; Halilagić, Nerma
Tuzla: Internacionalna poslovno-informaciona akademija
2566-4514
2566-4522
Podaci o skupu
2. Međunarodna naučna konferencija o digitalnoj ekonomiji (DIEC 2019) = 2nd International Scientific Conference on Digital Economy (DIEC 2019)
pozvano predavanje
25.04.2019-26.04.2019
Tuzla, Bosna i Hercegovina