THE IMPLICATIONS OF ICT USE IN TOURISTS' TRAVEL PATTERNS: CASE OF ZADAR (CROSBI ID 685519)
Prilog sa skupa u zborniku | izvorni znanstveni rad | međunarodna recenzija
Podaci o odgovornosti
Zekanović-Korona, Ljiljana ; Grzunov, Jurica
engleski
THE IMPLICATIONS OF ICT USE IN TOURISTS' TRAVEL PATTERNS: CASE OF ZADAR
The intense development of modern ICT has induced significant changes in the ways of communication and general behavior of tourists in all stages of tourist travel. Still, the most prominent changes in the patterns of behavior of tourists have occured in the pre- travel phase and during their stay in a tourist destination. Respectively, ICT facilitates new levels of connectivity between all of the stakeholders involved in tourism, while at the same time alleviating processes related to travel planning, organization and traveling. The use of ICT is in function of creating rich and sustainable tourism experiences through personalization of services and creation of added values in the destination. Destinations worldwide are investing significant efforts in the implementation of smart tourism applications and enabling access to wireless Internet (Wi-Fi), as well as the development of other digital infrastructure in order to enable the comprehensive mobile connectivity of "digital" tourists to a physical location. For the purpose of writing this paper, a primary research was conducted in order to determine whether there is a connection between the tourists' use of modern information and communication technologies and other specific indicators and patterns related to their travel. The tendency of tourists to use technology has been determined using the Technology Readiness Index (TRI) scale, which was adapted for use in tourism. The research was carried out during the high tourist season in 2018 in the Zadar city area, with a special emphasis on Zadar as a destination.
ICT, tourism, tourists' travel patterns, tourism destination, Zadar.
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Podaci o prilogu
1543-1555.
2019.
objavljeno
Podaci o matičnoj publikaciji
EUROMED 2019
Vrontis, Demetris ; Weber, Yaakov ; Tsoukatos, Evangelos
Solun: EuroMed Press
978-9963-711-81-9
2547-8516
Podaci o skupu
12th Annual Conference of the EuroMed Academy of Business "Business Management Theories and Practices in a Dynamic Competitive Environment"
ostalo
18.09.2019-20.09.2019
Solun, Grčka