engleski

Relation between creative teaching and sustainable practices in cultural heritage tourism

This paper is primarily concerned with alternative teaching methodologies. Creative teaching methodologies place the student at the center of the learning process. This paper is a case study of 'Orion - promotion of the Vučedol culture' project as a self-sustainable cultural product. The primary goal of the project is the promotion of heritage through cultural tourism. The 'Orion' project was launched in cooperation with third year undergraduate students at the Department of Tourism of VERN University of Applied Sciences from Zagreb, as part of the Event Management and Marketing course (March to June 2014). Inspired by the Vučedol archaeological site, historical data and lectures on the Vučedol culture and the oldest Indo-European calendar called 'Orion' the students have developed a plan for a two-day festival that would take place in Vinkovci, Croatia and world include a scientific conference, cultural and artistic program, presentation of local cuisine, creative workshops, and promotion of local crafts. This paper reinforces the need for imaginative thinking in education for tourism. The variety of ways in which creative teaching practices can be used is infinite and this case study presents only a small contribution.

creative teaching, alternative teaching methodologies, Vučedol culture, imagi-native thinking, cultural heritage tourism

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