engleski

Women entrepreneurship in a fashion industry

This article seeks to analyze the factors of significant influence on the entrepreneurship in a fashion industry, with special emphasis on the characteristics of women's entrepreneurship and the challenges that women face when starting ventures in the fashion industry. The authors will use the case study method to present the examples of successful women entrepreneurs who continuously succeed to cope with the challenges of the fashion industry. Selected case studies will show successful business strategies for managing small business ventures in the selected industry.

Women entrepreneurship, fashion industry, business strategies

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