engleski

OUTSOURCING IN FUNCTION OF CROATIAN COMPANIES’PROFITABILITY

The company value system includes the totallity of interdependent activities, from the suppliers of raw materials to end-users of products and services. In order to achieve competitive advantage, companies must realize costs and benefits in managing activities. Values associated with the product should be examined from the standpoint of the final customer. To achieve product competitiveness, it’s necessary to find the path to the customer, and that assumed effective control of the activities throughout the entire company value system. During managing the activities, the company must take into account the shortening of some links/activities or revocation of certain links/activities. One of the strategies is based on externalisation of activities. Present paper starts from the assumption how the externalisation of activities affects expenditures as a function of the company profitability.

outsourcing, profitability, Croatia

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