engleski

IMPLICATIONS OF COASTAL CROATIA TOURIST ATTRIBUTES ON THE DEVELOPMENT POTENTIAL OF CONTINENTAL CROATIA

Croatia's tourism industry has been experiencing sustained growth for several years now as is evident from the number of arrivals and overnight stays of international tourists as well as the amount of revenue it generated together with related activities. Among the main problems Croatia is facing in seeking to exploit the full potential of what it can offer on the global tourist market is the seasonal character of its tourism and the predominance of mass tourism during the summer months. Thus, the need to position Croatia as a year-round destination has often been a topic of great discussion. In order to achieve this goal, Croatia must continue to develop its continental tourism offer, which, although diverse, is still recognized only locally. Introducing and enhancing the offer to include regions in which tourism is less developed will not put a widely recognized coastal tourism oft at risk from cannibalization, but rather complement it, and, initially, fill in the gap in the off season. In order to gain a better insight into the needs of modern tourists, the paper analyses the attributes of tourists who visited coastal Croatia as one of the vital elements for designing a competitive strategy for enhancing its tourism product. This analysis and its conclusions are merely preliminary research efforts in a series of activities of a complex process. Secondary data from TOMAS Summer 2017 publication by the Ministry of Tourism and eVisitor web platform data are used for the purpose of this research. Some attributes of the behaviour, attitudes, and habits of international tourists have been identified and used to make the recommendations necessary to encourage a constructive dialogue on the development of continental Croatia.

tourist ; tourist attributes ; continental Croatia ; coastal Croatia ; tourism seasonality

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