engleski

Horizontal hotels and similar accommodation – classification and franchising as an option for their international visibility

While accommodation networks are an older concept, the idea of widespread hotels (Italian Albergo / hotel diffuso) appeared in the 90s in Italy when abandoned buildings after an earthquake in Friuli were renovated and managed as tourism accommodations. Up to today, in Italy, there are 76 registered facilities of various dispersed accommodation. This paper clarifies and denominates these types of accommodation including accommodation networks and horizontal hotels (integrated and widespread hotels) and tackles the issue of their prevalence. Namely, widespread hotels and the less complex integrated hotels have almost not come to life beyond national borders. Such hotels are in line with sustainable development and are extremely interesting for today's consumers. The authors believe that the expansion of the concept of horizontal hotels lacks a strong international brand. An analysis of the dispersed accommodation according to spatial and pooling complexity dimensions is provided, where a gap on the offer side is identified. This paper deals with the current state and possibilities of development of horizontal hotels through pooling in international chains in order to popularize them. An insight of horizontal hotels in Europe is also provided.

widespread hotels ; integrated hotels ; horizontal hotels ; hotel chains ; pooling ; association ; entrepreneurial opportunity

nije evidentirano