engleski

Domestic tourists as segment of destination identity

Tourism is one of the most important sources of income in many countries, and the development of a tourist destination has become a multidisciplinary issue, which is viewed from different perspectives, as well as by different target groups. On the example of Croatia, it is possible to conclude that domestic tourists are recognized as an important segment of tourist demand and destination identity. In addition to functional information on previous journeys, for the successful development of tourist destinations in relation to the target group of domestic tourists, it is extremely important to understand the attitudes, motives and expectations of domestic tourists from tourist destinations. With this aim of the paper, on the example of domestic tourists in Croatia, we will analyse expectations, motives, travel attitudes as a basis for managing the pleasure of domestic tourists and building destination identity starting with domestic tourists. For the purpose of this scientific work, we will use secondary data on the attitudes of domestic tourists for 2017, on a representative sample of 4, 000 respondents aged between 15 and 65 years. In addition to descriptive analysis, we will conduct segmentation within a group of domestic tourists (segments profiled with motives and expectations), described by socio-demographic variables.

Domestic tourists ; Development of tourist destinations ; Travel attitudes ; motives and preferences

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