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Trade perspectives 2019 : proceeding of the International Scientific Confrerence= Perspektive trgovine 2019 : inovacije poslovnog modela u domaćoj i međunarodnoj trgovini: zbornik međunarodne znanstvene konferencije

This publication was the result of international scientific conference “Trade Perspectives 2019” held at the Faculty of Economics and Business University of Zagreb, Croatia. Then conference has been taking place annually since 2010, and every year the focus is placed on the selected relevant topic from the area of trade. Therefore, this year, the conference is exploring business model innovation as a determinant of business success on the domestic and international scene.

Internationalisation speed ; Transitional economy ; Absorptive capacity ; Product and service innovation

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