hrvatski

Periodičke publikacije tvornice Bata-Borovo (1932. – 2017.)

Tvornica Bata-Borovo imala je bogatu izdavačku djelatnost tijekom gotovo cjelokupnog postojanja. Prva periodična publikacija izlazi 1932., samo godinu dana nakon pokretanja proizvodnje u Borovu i uz manje prekide nastavit će se sve do početka 21. stoljeća. Tijekom svoga postojanja za tvornicu Bata- Borovo vezani su listovi Vjesnik saradnika firme Bata, Prodavač, Borovo, Saradnik, Izbor, The Bata Salesman i Prodajalka. Borovska periodika je izuzetno važan dio povijesti tvornice Bata-Borovo, a ujedno i važan izvor za istraživanje njezine povijesti, stoga se ovim radom nastoji sistemtizirati borovska periodika te ista približiti što većem broju istraživača.

Bata ; tvornica Borovo ; novinstvo ; periodika

The Bata-Borovo factory was involved in extensive publishing activities throughout its existence. The first periodical publications were issued in 1932, only a year after production started in Borovo, and, with minor interruptions, continued to be published up to the first decade of the twenty-first century. During its existence, the following publications were tied to the Bata-Borovo factory: Vjesnik saradnika firme Bata (The Bata Firm Associates' Post), Prodavač (The Salesman), Suradnik (The Associate), Izbor (Choice), The Bata Salesman and Prodajalka (The Saleswomen). Borovo's periodical publications were an exceptionally important part of the history of the Bata-Borovo factory and represent a significant resource for research purposes. An attempt is made to systematize Borovo's periodical publications, thereby facilitating researcher access.