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Pregled bibliografske jedinice broj: 103559

Strategic Features of Marketing Approach of Croatia to the European Union Market


Meler, Marcel; Ružić, Drago
Strategic Features of Marketing Approach of Croatia to the European Union Market // Proceedings of the 3rd International Conference "Economic System of European Union and Accession of the Republic of Croatia / Kandžija, Vinko (ur.).
Rijeka: Ekonomski fakultet Rijeka, 2001. str. 359-371 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


Naslov
Strategic Features of Marketing Approach of Croatia to the European Union Market

Autori
Meler, Marcel ; Ružić, Drago

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 3rd International Conference "Economic System of European Union and Accession of the Republic of Croatia / Kandžija, Vinko - Rijeka : Ekonomski fakultet Rijeka, 2001, 359-371

Skup
3rd International Conference "Economic System of European Union and Accession of the Republic of Croatia

Mjesto i datum
Lovran, Hrvatska, 20-21.4.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
competition; Croatia; European Union market; marketing strategy;

Sažetak
In the foreseeable future, the Republic of Croatia is facing the signing and realization of the treaty on stabilization and association with the European Union, which is the basis for accelerated joining into this powerful integration. Since the major part of that agreement refers to practical cooperation in trade and services, capital circulation, industrial cooperation, small and medium enterprises, tourism, transportation and the like, it is obvious that Croatia is expected to adopt quickly and fully the standards of market behavior, which are given in the European Union countries. In particular, this applies to further development of effective market economy and its external competitiveness, i.e. competitiveness on the whole European Union market. Marketing can play an exceptionally important role in this area. It can even help in restructuring the whole economy by finding marketable and profitable branches of production. Marketing activity can be viewed in two ways: a) as marketing of the Croatian state, and b) as marketing of its economic entities. Both cases involve redefining the existing marketing process aimed at the European Union market, and the choice of an adequate marketing strategy for entering this very demanding market effectively.

Izvorni jezik
Engleski



POVEZANOST RADA


Profili:

Avatar Url Drago Ružić (autor)

Avatar Url Marcel Meler (autor)

Citiraj ovu publikaciju

Meler, Marcel; Ružić, Drago
Strategic Features of Marketing Approach of Croatia to the European Union Market // Proceedings of the 3rd International Conference "Economic System of European Union and Accession of the Republic of Croatia / Kandžija, Vinko (ur.).
Rijeka: Ekonomski fakultet Rijeka, 2001. str. 359-371 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Meler, M. & Ružić, D. (2001) Strategic Features of Marketing Approach of Croatia to the European Union Market. U: Kandžija, V. (ur.)Proceedings of the 3rd International Conference "Economic System of European Union and Accession of the Republic of Croatia.
@article{article, editor = {Kand\v{z}ija, V.}, year = {2001}, pages = {359-371}, keywords = {competition, Croatia, European Union market, marketing strategy, }, title = {Strategic Features of Marketing Approach of Croatia to the European Union Market}, keyword = {competition, Croatia, European Union market, marketing strategy, }, publisher = {Ekonomski fakultet Rijeka}, publisherplace = {Lovran, Hrvatska} }