engleski

Impact of Business Model Innovation on Radical Innovation

Firms often innovate their existing business models in order to take up better positions on the market and try to create sustainable competitive advantage. This is especially visible in the case of newly established organizations that are riding on the wave of the Fourth Industrial Revolution. Rapid development of technology and new ways of doing business that these organizations bring with them have the possibility to act disruptively even in traditional industries. Every industrial revolution so far created large changes on how companies are “doing business”. In order to shed more light on this interesting topic we conducted a literature review on radical innovation in traditional industries caused by impact of business model innovation.

Business Model Innovation, Fourth Industrial Revolution, Disruptive change

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