engleski

Pushing to Web in Croatia: The Experience of The Generations and Gender Programme

The potential benefits of web-based surveys have had limited application in cross-national surveys given that internet penetration is far lower in some countries and applying a push to web across such a survey risks conflating cross- national differences with mode effects. In this presentation we examine the challenges involved in deploying a push to web design in a country with limited experience of such designs, namely Croatia. The survey deployed is the Generations and Gender Survey and the target sample population is aged 18-49. Internet penetration in Croatia is around 70% (Eurostat, 2018) and there are underlying issues of trust in data infrastructure, polling institutions and the research community. Furthermore, the web survey was deployed shortly after GDPR came into force in Croatia which raised awareness of data protection issues and introduced further complications into the data collection process. As part of the fieldwork, an experiment was also conducted which compared the spacing of reminders in a push to web setting. Half the sample was provided with sequential reminders one week apart and the other half were provided with reminders two weeks apart. After three letters, respondents were followed up face to face by interviewers. The fieldwork is completing at the time of writing, but the results have been promising with the overall response rate well above what is considered average for push to web designs. The presentation examines the results of the experimental protocols but also the general non- response in Croatia and how response rates varied across the country and population. This is achieved by combining the survey data with a wide range of auxiliary and contextual data to provide a detailed picture of a nationally representative web-survey can be deployed in a country that is traditionally considered as challenging for cross-national surveys.

Generations and Gender Survey, push-to-web, Croatia

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