engleski

Outsourcing business services - The case of Croatia

Business services are the most dynamic sector in the global economy today. The complexity of business environment put the companies in situation that they expand the range of knowledge-based services in their operation. Therefore, traditional business models are not successful in this dynamic environment. In order to focus on their core processes, companies are increasingly using outsourcing strategy. This strategy is widely accepted in manufacturing processes, but it is expanding to business services as well. This paper reviews theoretical approaches used to explain the role of outsourcing in business services and provides an insight into the existing business service outsourcing practices in Croatian companies. The purpose of the paper is to provide the foundation to future business service outsourcing in Croatia and to examine current practices using empirical research. The results of this study revealed that business service outsourcing has a great development potential in Croatian companies.

business services, outsourcing, offshore outsourcing, Croatia

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